Newcomers Onboarding

April 20, 2023

Welcome to The Huddle

The Pudgy Penguins brand has many layers and goes quite deep… like an iceberg. What started as the first cute IP NFT during NFT summer and now being one of the biggest brands in the Web3 space, the parts that make up Pudgy Penguins are infinite, so here’s an article that helps you wrap your head around what Pudgy Penguins is all about.

The more you dabble in the iceberg, the more opportunities you’ll find joining the huddle unlocks. Every example that’s mentioned in this iceberg was curated by people with passion who recognized an opportunity to utilize the community and create amazing initiatives. If you want to learn more about what we have accomplished in one year after the acquisition, check out this article here.

We are the NFT everyone knows before they know it. With a Pudgy Penguin, you own the second-most known and recognizable NFT.

Building Web3s Biggest IP Company, and the world's next great IP Company.

Today, Pudgy Penguins is trailblazing a blue ocean of opportunity by creating Web3's first great IP company. Some believe in the metaverse, some believe in gaming, and some believe in storytelling. We believe in all of the above, and that’s what it means to be a Web3 IP company. We want to create a brand that transcends our small bubble of NFT and Web3 users. We don’t want to wait for mass adoption, we want to create it, and we believe Pudgy Penguins is the best Web3 IP to accomplish that.

What's our why?

Our why is to inspire connection. Connection between friends, connection between family members, and connection between brand and consumer.

What's our mission?

To build the world's next great IP company, empowering the community built on community.

At Pudgy Penguins, we believe in the power of influence. Our thesis is that if you own a Pudgy Penguin, your brand will be undeniable. With so many people knowing about Pudgy Penguins, and with the millions more that will know, the influence it has will be unparalleled. And each holder will own the underlying asset that drives this success.

Pudgy Penguins was one of the first, if not the first, projects to license NFTs from the community to be used for products. The licensing saga started with Pudgy Toys but has now evolved into much more, from children’s books to collectibles and even content… but this thesis just scratches the surface.

Ex. For Pudgy Toys, we give royalties to the Penguins we used for our mass-market toy line.

The Trojan Horse

Pudgy Penguins is the Trojan Horse of Web3. This has so far been achieved by the GIPHY page, which has amassed over 2.5 billion views, and the Instagram account, which has over 400,000 followers and receives tens of millions of views on its reels. The goal is to bring familiarity and brand value to NFT IP, and the bigger the brand, the easier it is to monetize each NFT. Everyone goes up when the brand goes up; that’s the Pudgy Penguins model.

From a product standpoint, Pudgy Toys have been in the works for almost a year, and they are very special to the vision. Not only are they bringing Web3 IP to the shelves, but they are also bringing Web3 technology in a way that has never been done before.

Penguins = Influence

Everyone has a collection of things that represent them in an online environment. On social media, one of the first things people notice is your profile picture. By having an NFT as your profile picture, especially a Pudgy, you’re automatically perceived as someone who’s well-versed in crypto and NFTs. In addition to that, the Pudgy Penguins brand transcends Web3 and has garnered billions of impressions and views, making it a recognizable and mass-adoptable character IP.

As the Pudgy Penguins brand equity and value go up through touch points and awareness, the underlying asset, the NFT, also reaps the benefit of being a recognizable IP. The more recognizable the IP, the easier it is to garner influence and navigate the Web2 and Web3 landscapes.


As we go deeper into the ocean, the partnerships are what support the Huddle and help push it forward. The strategic partnerships accelerate the Pudgy Penguins growth and allow the community to expand the horizons within which they can build and innovate.

Here are the Pudgy Penguins' partnerships to date:

  1. Retail Monster: Will help Pudgy Penguin products get on the shelves of retailers all around the world while leveraging the Pudgy Penguins IP to enable licensing opportunities with name-brands.
  2. LayerZero: Allows the Lil Pudgys collection to travel between chains and bridge to whichever chain the holder chooses to go to between Ethereum, BNB Chain, Polygon, and Arbitrum. Pudgy Penguins also have a greater relationship with LayerZero, as most of them are Pudgy Penguin holders.
  3. Sotheby’s: Pudgy Penguins brought a Web3 twist to the traditional auction and auctioned off Penguins at Sotheby's, as well as launching one of the first soulbound tokens a major company has ever released.
  4. Hologram Labs: When bringing Penguins to life virtually, we think of AR. Hologram Labs allowed our community to use their Penguins in online meetings, on Twitch, Youtube, and more. This allowed the community navigate the world, as their Pudgy Penguin.
  5. Origin Protocol: We released our marketplace fueled by Origin to provide a seamless and safe marketplace experience for people to enter The Huddle and interact with our collections.

The Community

The community is deeper than everything above, and it has many layers. From events, to the lore, to subcommunities, and more, the community and its story runs deep.

What makes the Pudgy Penguins ecosystem so great is the core community that has branched out beyond just NFTs. Within the community, different groups and projects have grown out of different interests and passions. 

These self-motivated groups make fantastic inner hubs for people to join and participate in, and they are a positive influence on people outside of the community too.

The prominent groups within the community include but are not limited to:

1. Pudgy Gaming

2. Pengu Princesses

3. Pudgylicious

4. Pudgy Fitness

5. Pudgy Alpha

6. Pudgy Asia


Soulbound tokens are a way to quantify your digital impact in the Pudgy Penguins ecosystem and community. What had first launched as a commemorative token for the one year anniversary of the project being started has now turned into a way for us to gauge impact certain members make.

Opportunities within The Huddle

Join the community hub

The first thing you want to do is join Discord, as that is our main community hub where people are most active, and it’s the easiest place to get up to speed on the latest happenings.

On the community website page, you’ll find the events calendar, which is used to organize official and community-led events. Every account holder can post events on the calendar. In the Clans tab, you’ll find all of the initiatives that have come together to create some unique experiences and events.

Make Connections 

Within the Pudgy Penguins community are people from all over the world, of all ages, cultures, and occupations. If you chime in with a question about the industry, chances are you’ll find a knowledgeable person. This is what makes the huddle a great place to meet people and expand your network.

Personal projects

Because of the Pudgys’ nature of being very marketable, people have been creating products starring their penguins. From merchandise to coloring books to posters and billboards, there is no limit to people’s creativity.

The Pudgy Penguins Ecosystem

Pudgy Penguins (Big Pudgys)

The main collection, only 8,888. They are the premier membership pass into our community; they get the most perks and the highest reward if we were to do airdrops, etc.; they are our first-edition Pokemon cards. The Pudgy Penguins main collection gets the most access in the ecosystem, and they will also receive exclusive initiatives.

Lil Pudgys

Lil Pudgys are the extension of the Pudgy Penguin collection and make a cute and affordable entry into the ecosystem. By owning a Lil Pudgy, you unlock access to experiences, events, IP licensing opportunities, and more. Pudgy Penguins may be assigned more spots than Lil Pudgys when a particular opportunity is limited in quantity. On the other hand, some initiatives could be exclusive to Lil Pudgys.

As with the Pudgy Penguins, you can use Lil Pudgy for your personal endeavors, commercialize it, make it your brand’s mascot, or build a character around it. The possibilities are endless.

Cross-Chain Lil Pudgys

Utilizing LayerZero’s omnichain technology, every Lil Pudgy has the ability to choose between a few prominent blockchains to live on. Lil Pudgys were born on Ethereum but can now bridge between Polygon, Binance Smart Chain, and Arbitrum.

This initiative was part of the Pudgy team’s efforts to expand and distribute the reach of Pudgy Penguins’ IP. By expanding our horizons to more blockchains, the possibilities of working with various businesses that work on those chains open up.

Pudgy Rods (Rogs)

In addition to being the greatest meme in Web3, Pudgy Rods are a multiplier for certain licensing deals, on-chain drops, and claims we may make in the future.

If you would like to read our utility announcement, click here. If you would like to learn more about the history of Pudgy Rods, click here.

Closing Remarks

In the end, without the community and the builders, we would not be where we are today. We believe it is important that people that are new to The Huddle and even those that may have been living under a Rog understand what the Pudgy Penguins are about and how each moving part plays into the overall vision.

As we continue on this journey of building the fastest-growing IP brand in Web3, we are grateful that you are all on this ride with us. The Pudgy Penguins are different from the rest, and we will build, we will innovate, and we will excel.

Follow us on Twitter, Instagram, and Discord and check out our Opensea.

Pudgy Media is built with for The Huddle

Pudgy Media is built with for The Huddle