April & May: Pudgy Products.

June 6, 2023

April and May Blog Post

Welcome to your monthly Pudgy recap! As promised, we’ll continue to provide monthly updates for penguins who may have been fishing in a cave. Here’s your April & May 2023 recap!

In May, we announced our Pudgy Toys launch with the build up starting back in April. We also hosted our NFT NYC event, had a booth at Veecon, and created an industry moment with our toys. In all, April & May were the months of further solidifying our thesis and debuting our toys to the world, in an impactful way that pushes forward Web3. Let’s travel across the Pudgy Universe and look at everything we accomplished in April & May.

Pudgy Toys and Pudgy World

On May 18, we announced the official launch of Pudgy Toys. In partnership with PMI Toys, we released 6 different types of collectible toys and plushies. The atmosphere during and after the announcement was ecstatic, with overwhelmingly positive responses from not only the Pudgy community, but also other web3 communities, founders, and influencers such as Zagabond, Frank, Gmoney, Garga, KBB, and more!

Pudgy Toys are also an introduction to Pudgy World, which is our very own curated digital experience, that is designed to be a fun, user-friendly, and innovative way for people to enter into the world of blockchain and NFTs.

So far our toys have reached #1 on Amazon for three separate products and categories, have been featured on NBC News, Pop Insider, and some other exciting places we haven't revealed yet.

Learn more about Pudgy Toys here.

Useful links: Pudgy World | FAQ.

Pudgy Penguins Seed Round

After a very challenging year, we have announced that our funding round has successfully concluded. We spent many months finding the right partners that were aligned with our vision and the interests of the community, and we’re glad to say that we have found the perfect partners to help take us to the new frontier.

If you would like to learn more about our raise, check out our article here.


Pudgy CEO Luca Netz released a keynote reflecting on our previous accomplishments as well as some insights and previews into where we’re going.

The Infamous "Shark Suit" Collectible

Separate from the mass-produced line of Pudgy Toys, we've been working on our very own specially produced line of high-end, very limited-edition collectibles. The first one in the line was the "Shark Suit" collectible, which is based on the 1/1 Pudgy Penguin #7365. The "Shark Suit" collectible comes with a Jaws-inspired poster as well as a scannable chip!

On May 26, we launched them on the NTWRK app, one of the biggest collectors apps in the world, and sold out in 10 seconds.

WME X Pudgy Penguins

In May, we announced that WME will be our official talent agency. WME is a global entertainment agency that represents some of the most influential and amazing people in the world. Together, with WME’s relationships in film, TV, and gaming, we will focus on strategic partnerships that help Pudgy Penguins reach new audiences.

Pudgy NYC 2023

In April, at NFT NYC, the Pudgy Penguins event made a statement. At the event we debuted Pudgy Toys and Pudgy Cookies for the first time. Both of these products were the talk of the town for many days after the event and we are grateful to everyone that could make it out and chill with the Pudgy Penguins.

Community Pitch Deck and Brand Guidelines

We believe in the power of influence and IP utilization. One of the most important aspects of owning a Pudgy Penguin or Lil Pudgy is the endless potential for creations and influence.

That’s why we’ve created a brand bible and pitch deck that will empower you to unlock new opportunities and use your IP. The pitch deck makes it easy to pitch your Pudgy Penguin / Lil Pudgy or community-related activation. This brand bible contains our brand assets and guidelines, so you can incorporate the Pudgy Penguins brand identity in your works.

Check it out in the Builders tab: https://media.pudgypenguins.com/brand-builders

Building in Public

Here are our last three Building in Public videos that showcase the planning of our toy launch, our seed round, and NFT NYC!

The Community

Inner Igloos (Community Brainstorms)

To strengthen the synergy between the team and the community, we’ve been holding regular discussions in Discord that are structured around ideating and getting feedback on past and future initiatives. In May, alongside our many rollouts, we held extra dedicated brainstorming sessions in Discord to make sure everyone can directly come up and have their voices heard.

These sessions and other events are always scheduled on our calendar.

The Community Page

Powered by Fam, our community page is built to empower the huddle with the ability to self-organize all sorts of initiatives. Every Pudgy holder can schedule events on the community calendar, collect badges, discover and join clans, and be featured on the map.

To get started, simply log in with your wallet and explore the page! We’re working closely with the Fam devs to take and improve on feedback; join the discussion in Discord!

Community Activations

Shuddle - a new meme social platform where you can generate hundreds of premade graphics with your Pudgy or Lil Pudgy by just entering a # ID.
Pudgy Radio - a wholesome Twitter Space podcast that brings on various guests and spreads the good vibes with great content.

Pudgy Puzzles - bringing entertainment mixed with riddles to the timeline in the form of puzzles.

Pudgy Europe - a group of European folks that aim to bring people together and create an inviting and fun hub for the huddle.

Discover and join more clans through our community page.

Pudgy Workbench: Our workbench is an interactive web page that contains many secrets and teasers. Make sure to explore it; every clue has a purpose.

Pudgy Gaming x Hologram Fortnite Tournament:

Pudgy Asia Council Announced:

Discord Safety Corner:

Friendly Poker Game:

Closing Remarks

To close off this recap, we want to thank our community for supporting us and every one of our initiatives. Like we say in every recap, our community is a big part and will continue to be a big part of the Pudgy Penguins brand.

As we continue on this journey of building the fastest growing IP brand in Web3, we are grateful that you are all on this ride with us. The Pudgy Penguins are different from the rest, and we will build, we will innovate, and we will excel.

Follow us on Twitter, Instagram, and Discord and check out our Opensea.

Pudgy Media is built with for The Huddle

Pudgy Media is built with for The Huddle