Today marks a moment in history, not just for Pudgy Penguins but for all of Web3. Today, we are launching Pudgy Toys, and together, we are standing behind a product that revolutionizes both the toy and Web3 industries.

Pudgy Toys are the catalyst for a new era in Web3: the beginning of a time in which the outside narrative shifts from blockchain technology being intimidating to it being easy to connect with and seamless to interact with. Pudgy Toys are the first mass-market NFT IP product licensed directly from the community. Now, let’s dive into everything Pudgy Toys and Pudgy World.

What are Pudgy Toys?

In July 2022, it became apparent to us that the elephant in the room was IP rights. We started focusing on solving this problem with the community by answering this simple question:

‍How can holders participate and truly use their IP in a value-adding and impactful way?

We quickly realized that licensing NFTs from the community was the way to go, and we announced the beginning of Pudgy Toys. A little less than a year later, we are proud to reveal the first-edition Pudgy Toys to the world. And with this, we are additionally proud to spearhead the first mass-market product licensed directly from the community.

The Trojan Horse

The concept of the Trojan Horse comes from the ancient Greek tale of the Trojan War. Long story short, the Greeks hid inside a horse and left it as a peace offering for the Trojans. They brought the horse inside Trojan territory and then they stormed and captured Troy.

In essence, this is what Pudgy Toys aim to achieve in the traditional toy markets through Pudgy World and the seamless introduction of NFT IP.

Pudgy World

Every toy comes with a digital experience called Pudgy World. This is an experience that gives the non-NFT public their very first blockchain wallet, Soulbound NFT, and Tradeable NFTs, all in one simple sign-up with an email address. Pudgy World allows for a fun, user-friendly, and innovative entry for people into the world of blockchain and NFTs. We decided to go with a soulbound NFT to make sure that it is non-dilutive to the Pudgy Penguins and Lil Pudgys collection. Making traits tradeable allows for gamification and builds familiarity with NFT marketplaces.

Here is the flow from buying a Pudgy Toy to entering Pudgy World:

Pudgy World is a digital experience that comes with Pudgy Toys. It begins with the purchase of a toy, which includes a birth certificate containing a QR code. Scanning the QR code provides users with a unique trait code. Signing into PudgyWorld.com is a seamless experience. You can either sign in with an existing crypto wallet or sign up with an email address, which will automatically create a wallet for you. This integration seamlessly introduces users to the world of NFTs, fostering digital ownership.

Inside Pudgy World, users can navigate to the menu and click on "Redeem Trait Box." By entering their unique trait code, they initiate an unboxing experience. This process unlocks a range of traits, each with its own rarity and backstory, from common to epic. These traits serve as the foundation for customization, allowing users to personalize their unique Forever Pudgy Penguin characters. All of the traits are NFTs, meaning they exist on the blockchain and are stored in the user's wallet.

Additionally, Pudgy World features a marketplace where users can buy and sell their collected traits, expanding their Pudgy World universe. The first customization of their Forever Pudgy Penguin results in the creation of a soulbound NFT and every addition to the character is updated on the blockchain, cementing its place in the digital realm.

Through the ever-growing experience of the Pudgy World, people are able to discover and explore a new type of social experience. We think of it like a futuristic community hub that combines social interactions, games, and a collectible economy. All powered by the blockchain.

Pudgy World goes beyond being a digital playground; it serves as an accessible introduction to Web3. With regular updates and additions, this platform is built to push the boundaries of what a digital community can achieve. Through the ever-growing experience of the Pudgy World, people are able to discover and explore a new type of social experience. We think of it like a futuristic community hub that combines social interactions, games, and a collectible economy. All powered by the blockchain.

Retail

With the support of Retail Monster and PMI Toys, Pudgy Toys will hit the shelves of some of the most prominent retail and specialty stores around the world. More information will come soon.

And if you don’t see them in your favorite retail stores, let them know you want Pudgy Toys!

Closing Remarks

Pudgy Toys and Pudgy World are not only a major catalyst for Pudgy Penguins, they're a huge moment for crypto and Web3. Inspiring connection and providing the everyday consumer with a non-intimidating first look into NFTs is very important to our overarching vision. Our Instagram, GIPHY, and now Pudgy Toys, are essential parts of our journey to create mass adoption. We're not sitting around waiting for it. We're building it.

Buy Pudgy Toys on Amazon HERE.