Born in July 2021, Pudgy Penguins is a collection of 8,888 NFTs that accelerates Web3 innovation through IP utilization and community empowerment. Embodying love, empathy, and compassion, the Pudgy Penguins are a beacon of good vibes and positivity for everyone. Each holder receives exclusive access to experiences, events, IP licensing opportunities, and more.
The community is widely known for radiating positive vibes, even in dark times.
The Pudgy Penguins brand has a unique opportunity to be the brand that leads the way in onboarding people from Web 2.0 into Web 3.0. This positioning exists because of the nature of the IP. Some unique value propositions that the IP has are:
Inclusivity: Due to the nature of the art, we believe Pudgys make the most inclusive profile pictures in the space. No matter your ethnicity, gender identity, age, or political stance, Pudgys resonate with people from all walks of life.
Art: There’s something about these penguins that people migrate towards. Something in the art makes them feel a certain positive emotion that is very hard to replicate. From their thick outlines, pudgy physique, and creative traits, the art makes people fall in love.
Opportunity: The beauty of Pudgy Penguins is the opportunity it presents. There isn’t a direction we can’t go or an avenue we can’t pursue.
(Image: The New York Times, Bloomberg, CNBC)
What's Going On In Pudgy World?
The Pudgy team is working on a couple avenues in tandem with the goal of growing the brand:
The Pudgy Penguins community is the core and heart of the brand. In the beginning, the community had a very prominent presence on Twitter and Discord, with many highly influential people in the crypto industry. Over time, as more people joined, communication developed on more platforms, such as Telegram and WeChat, and the community became more diversified.
Within the community, there are clubs that have formed around different interests, passions, and regions. These clubs are self-motivated and make fantastic inner hubs for people to join and participate in. Some of the prominent clubs are Pengu Princesses, Pudgylicious, Pudgy Gaming, and Pudgy Fitness.
The region-based clubs include Pudgy Asia, Pudgy Europe, and Pudgy China.
Discover and join the Pudgy Clubs here.
How can one keep up with community events?
There are plenty of official and community-led events, and staying up to date with things posted on multiple social media platforms can be tough.
We use Fam's decentralized community calendar to organize activities and stay up-to-date on past and upcoming events.
Holders of Pudgy Penguins, Lil Pudgys, and Pudgy Rods can create events on the calendar.
Our calendar link is: https://gmfam.xyz/fam/pudgy-penguins-project/calendar
Also, our blog section on the website is regularly updated with the latest happenings.
We are actively structuring ideas for initiatives and listening to the community's input by hosting regular discussions, mainly on Discord. These discussions help us shape our game-plan and ensure the team is aligned with the community. The easiest way to get involved is by participating in the discussions in the Pudgy Penguins Discord.
Image: Pudgy Penguins meetups
We view social media marketing as a vital key to becoming a household brand.
Through Pudgy GIFs and consistent Instagram and TikTok content strategies, we’ve been receiving positive feedback and seeing growth and that show no signs of slowing. The goal is to spread positivity and joy to as many people as possible.
Also, whenever we can, we use penguins from the NFT collection in these projects, because our holders love to see their collectibles go viral.
Image: Pudgy Penguins on Giphy and Instagram
Since Pudgy Penguins’ inception, everyone has recognized their potential to go viral and global. We believe the IP of something is only as good as the utilization of it, so we have tapped into our own connections with major distributors, brands, and companies with the main purpose of offering more opportunities to our holders. In addition to reaching out to our own network, we formed a partnerships team to assist in the process of growing the Pudgy Penguins brand through collaborations and community involvement.
With that being said, we are one of the first NFT companies to offer major licensing opportunities to their holders.
The licensing opportunities and brand partnerships to date include: Pudgy Toys with PMI Toys, Pudgy Penguins Children’s Books with Green Kids Club, and NonFungibleFilms animated films.
As mentioned above, we partnered with PMI Toys to bring Pudgy Penguins to life through toys and collectibles. The broad vision is to allow the masses to enjoy Pudgy Penguins in a physical state while softly introducing them to the Web3 side of the brand at the same time. We’ve already started showcasing Pudgy Toys at events where the top retailers, buyers, and media come together to explore the latest opportunities in the toy space.
Within our merchandise collections, there are items designed to appeal to a broader audience and lean on the uplifting, affirmative tone of our social media posts.
There are also collections that are more closely related to the NFTs, in which people can print their own Pudgy Penguins or Lil Pudgys on the items.
View our merchandise collections here.
How To Buy A Pudgy Penguin?
You can buy a Pudgy Penguin directly on our website, on our native marketplace.
Our marketplace aggregates listings from all popular marketplaces, such as OpenSea, and makes it easy to browse and switch between the official collections.