October Recap

November 1, 2023

October Recap

Welcome to your monthly Pudgy recap! As promised, we’ll continue to provide monthly updates to keep our penguins well-informed. As always, all past updates and news can be found here.
Let's dive straight into the highlights from within the huddle this month.

Smyth’s Toys

After a successful launch in Walmart US, we announced Pudgy Toys’ debut in the UK, in Smyths, which is one of the largest toy stores in the United Kingdom. This is yet another significant move towards becoming a globally recognized brand. It broadens our reach and cements our reputation in the world of toys, and we are already working on the next partnerships for Pudgy Toys.
Find a Smyths Toy Store near you: https://www.smythstoys.com/uk/en-gb/store-finder 

Pudgy Penguins X Last Crumb 

If you’ve been to our NFTNYC event earlier this year, you’ve already had a taste of these cookies. This month, we officially announced our partnership with Last Crumb, a luxury cookie brand, to spread Pudgy Penguins to a new audience and take their taste buds to another planet. With this collaboration, we released a limited edition box that’s all Pudgy-branded, and in it is the ooey-gooey chocolate lava cookie, “This Cookie Makes Me Pudgy”, which features a Pudgy Penguin on the packaging. 

Tweets about Pudgy Penguins x Last Crumb

Check out the video below as Peter, our head chef, unboxes the cookies and reviews them.

Pudgy Toys in Walmart’s holiday toy catalog

It may not seem like much, but it’s quite a big deal as we’re approaching the holiday season. Our debut at Walmart has been a great success so far, with some locations already having sold out!

Toy Insider’s Top Holiday Toy of 2023 Award

Our Pudgy Penguins Huggable Plush has been chosen as the Best Gift for Next-Gen Fans in The Pop Insider’s 2023 Holiday Gift Guide!

Pudgy Penguins at New York Ad Week

We went to Advertising Week New York, one of the biggest worldwide gatherings of marketing, advertising, technology, and branding. 

Pudgy Penguins at New York Ad Week

Pumpkin Carving Contest

As per Pudgy tradition, we held a contest to find the best pumpkin carvers and awarded them with special Pudgy Care Packages.
Find and view all of the submissions here.

Pudgy Pumpkin Carvings

101 - The Onboarding Guide

The 101 Introduction to Pudgy Penguins is an in-depth orientation that covers Pudgy's history, business verticals, fun things to do as a Pudgy, subcommunities, and more. This is a straightforward and enjoyable way to welcome newcomers and educate them about Pudgy Penguins, spearheaded by Husker and supported by a number of community builders.

If you’re new to the huddle or want to onboard others to join our community, we suggest the 101 presentation. And if you’re building in the community and want to add information or your own slide to the presentation, feel free to reach out to Husker or Berko.
View the 101 Introduction to the Huddle here.

Social Media Growth

As we continue on our journey to become a world-renowned brand with consistent content creation across multiple facets of social media platforms and forums, we had some great results in terms of growth in October.
Our social media highlights this month include:

  • Pudgy TikTok filters going viral.
  • Instagram reels and posts with Pudgy Toys gained millions of impressions.
  • 1.4 billion views on Giphy. (Surpassed 10B views across our two accounts!).
  • +61,000 new followers on Instagram, approaching 1 million followers.

Other Happenings

Closing Remarks

October brought some exciting moments to the Huddle. We rolled out some major brand milestones and felt incredible support from our community and the Web3 gang. With that, we’re happy to see our community coming together and creating amazing initiatives. No one does it like the Pudgy Penguins community.

As we continue on this journey of building the fastest-growing IP brand in Web3, we are grateful that you are all on this ride with us. The Pudgy Penguins are different from the rest, and we will build, we will innovate, and we will excel.

Follow us on Twitter, Instagram, and Discord, and check out our OpenSea.

Pudgy Media is built with for The Huddle

Pudgy Media is built with for The Huddle