How to Know What NFTs to Buy (and the Best Projects Right Now)

May 28, 2024

You know you want to get in on the fun with NFTs, but you aren’t sure where to start. We’re here to show you what NFTs to buy in 2024 so you can feel confident diving in headfirst!

It’s easy to get overwhelmed by all the different options at your fingertips and feel like you’re stuck in “analysis paralysis” - where you end up weighing options but never actually pulling the trigger on anything. 

This guide will walk you through how to know what NFTs to buy, where to look for them, and then, some of the most exciting projects available right now. But, the best place to get started is actually right here at Pudgy Penguins.

Our brand was born in 2021 when we minted 8,888 penguin characters focused on spreading positivity, togetherness, and good vibes. You can get your very first Pudgy Penguin through our marketplace today!

Why Buy NFTs?

First, what is an NFT - and why do people buy NFTs? Also known as non-fungible tokens, these digital assets are minted on the blockchain to ensure the authenticity and originality of every single piece. 

They represent ownership of unique items, ranging from digital art and music to virtual real estate and beyond. There are so many different types of NFTs, which is part of the fun! 

Now, we want to preface this by saying that while many look at NFTs as an investment, these assets can be highly speculative. There is no guarantee that when you buy an NFT it will rise in value. 

Have many people made a fortune on NFTs? Absolutely! But the opposite can be true, too. That’s why we encourage you to buy NFTs not for financial purposes, but for the other benefits they have to offer.  

When you own an NFT, you can rest assured you’re the sole owner and you never have to stress about duplication or counterfeiting. It’s a far more secure way to collect things you’re passionate about - so, let’s get into some of the other benefits of NFTs below.

Personal Enjoyment

Whether it's a striking piece of digital art, an innovative musical work, or a virtual collectible, NFTs allow you to own something you admire and value knowing you’re the sole owner. 

The digital nature of these tokens means you can display and enjoy them across various platforms, enhancing your digital spaces and experiences. 

Whether it’s putting a Pudgy Penguin as your profile picture or spinning the digital record to start each day, the fulfillment you get from NFTs is reason enough to buy them.

Exclusive Access and Benefits

Owning certain NFTs may include perks beyond just showing off your item. These benefits can range from access to exclusive digital content and invitations to private online events to VIP treatments at physical venues and limited edition releases. 

For example, some NFTs grant access to members-only areas of virtual worlds, early access to new products, or special recognition within a community. 

This exclusivity not only makes the experience more personal but also adds a layer of value that can be both social and experiential. Who knows - you may just meet your new best friend or discover networking opportunities through your NFT purchase!

Supporting Artists and Creators

Purchasing NFTs directly supports artists and creators, providing them with a significant portion of the sales proceeds without the need for intermediaries like in the traditional art or collection world.

Moreover, many NFT platforms enable artists to receive royalties automatically from secondary sales, ensuring ongoing compensation for their work and contributing to a sustainable artistic career. 

In this sense, you’re doing your part to encourage more innovation and artistic expression by contributing to the NFT marketplace. This means new and exciting projects will continue to come out as creators are incentivized to pursue their passion. 

But, how do you know what NFTs to buy?

How to Know What NFTs to Buy

Whether you’re wondering how to find upcoming NFT projects or you want to buy something with a proven track record already, we’ve got tips on how to know what NFTs to buy below.

Where to Look for Projects

The first step in finding the right NFT is knowing where to look. There are quite a few different places you can start your search - with the most obvious being the best NFT marketplaces.

Popular platforms like OpenSea, Magic Eden, and Rarible are home to a wide array of NFTs ranging from art and music to virtual real estate and collectibles. 

These marketplaces provide user-friendly interfaces that allow you to explore various categories, featured collections, and top sellers. You can filter by specific projects, price ranges, or even types of NFTs.

Beyond marketplaces, you could attend virtual galleries or exhibits where artists and creators showcase their work. These are great because you get a deeper understanding and appreciation for the creator's vision and the community's reception of their work.

Another option is to take your search to social media. Twitter, Reddit, and other platforms are home to thriving communities of enthusiasts where you can get a sense of the hype or messaging behind a project.

Assessing Artist or Creator Reputation

When you have an NFT or a list of NFTs that you’re interested in, you can start to dig deeper into the artist or brand behind the project. Established artists or creators with a strong following and history are more likely to produce NFTs that retain value over time.

You can get a sense of how past work has been received by viewing the sale history. Look into the price at which the project was minted compared to how it trended over time and where it sits today.

It’s also important to look into the brand or creator’s vision for the future to ensure any potential asset you collect remains relevant for the long haul. 

Community and Social Proof

Just as the brand or creator itself matters, the strength and engagement of the community surrounding an NFT project can be a powerful indicator of its credibility and long-term viability.

Active communities are often seen discussing the project on various platforms, such as Twitter, Discord, or Reddit. High engagement levels typically indicate a healthy interest and a supportive base.

Take some time to journey through the community and see how individuals interact with one another (if possible - some communities are gated to only those who hold an NFT from the project).

Are members excited about recent developments? How do they feel about the project’s direction? Think about whether this is a community you want to be a part of.

Assessing Value Beyond the Hype

You may be wondering…how do NFTs gain value? A lot of it does come down to hype around the project, but there’s more to the story than meets the eye. After all, hype does not always correlate with long-term value. 

This is why you should look beyond the buzz and see what sort of value the NFT actually offers. So, why are NFTs valuable? Some provide additional benefits like access to exclusive content, membership in a club, or physical products. Rarity also plays a role, as limited edition releases or unique traits make an NFT more desirable.

You should also consider the cultural or artistic impact of the NFT. Pieces that resonate on a deeper emotional level or represent significant cultural moments might maintain or increase their value as they become part of a broader narrative.

At the end of the day, all that matters when buying an NFT is that it appeals to your unique interests and tastes. There is no right or wrong answer to what NFTs to buy - that being said, we’ll list out a few of the top projects below to point you in the right direction!

What are the Best NFTs to Buy Today?

From captivating artistic creations to innovative music and sports collectibles, we’ll unveil some of the best NFTs to buy today. 

As we said from the start, Pudgy Penguins is a compelling consideration for anyone interested in joining a thriving community focused on radiating good vibes and positivity - here’s why you should hop into the huddle…

Pudgy Penguins

If you're looking to immerse yourself in the NFT space with a touch of heartwarming magic, Pudgy Penguins is the perfect place to start. It all began in July 2021 when we minted 8,888 unique penguin characters each bursting with cuteness, charm, and positivity.

These grant you access to a thriving community and a beacon of creativity in the Web3 universe. Owning a Pudgy Penguin is an adoption into a family dedicated to spreading good vibes and inclusivity.

Along the way, we also minted 22,222 Lil’ Pudgy’s that may be small in stature but offer all the same benefits as our original Pudgy Penguins. These may be a bit more accessible if you can’t manage to get your hands on one of our exclusive original characters.

But the enchantment doesn't end in the digital realm. Here in our penguin store you can explore all kinds of adorable penguin toys, like our penguin figurines, penguin stuffed animals, penguin plush keychains, vinyl art toys, blind boxes, penguin collectibles, and more.

Each toy arrives with a digital adoption certificate, unlocking exclusive access to Here, engaging games and unique experiences await, allowing you to merge the pleasure of physical toys with the exciting interactivity of the digital world.

Pudgy Penguins is committed to innovation and expansion, constantly exploring new characters and imaginative content that keeps our community engaged and entertained. 

From the digital art that captured the hearts of collectors to the collectible plush companions that bring joy to homes, Pudgy Penguins is a brand that believes in the power of play and imagination.

Our community, known affectionately as the Huddle, is always open, welcoming anyone ready to experience the joy and creativity of our unique Web3 brand. Whether you're a seasoned NFT collector or new to the digital space, Pudgy Penguins offers something for everyone.

So, join us and become a part of an exciting movement where we’re transforming the world with a dose of positivity, one waddle at a time. Your perfect penguin companion awaits in our penguin marketplace!


Tensorians is a community of die-hard fans dedicated to the advancement and enjoyment of NFTs. There are 10,000 Tensorians who are integral to shaping the future of a dynamic and innovative platform.

Being a Tensorian means you’re deeply involved in using products, engaging actively on Discord, and contributing to the ecosystem’s growth. It’s a lifestyle that celebrates the adventurous and boundary-pushing spirit of the NFT world. 

Members gain exclusive access to a gated Discord server where they can connect with the founding team and like-minded community members, which enhances the collective experience and fosters a tight-knit environment.

From exclusive digital content and merchandise drops to unique platform features like Swapsorian and staking, the perks are specifically designed to enrich the community's engagement in the project. 

This level of integration and reward means that every member not only enjoys being part of the community but also receives tangible benefits that enhance their participation and loyalty.

Bored Ape Yacht Club

The Bored Ape Yacht Club (BAYC) holds a pivotal place in the history of NFTs, offering not just a collection of digital assets but a gateway to an exclusive club as the name suggests. Each Bored Ape NFT grants owners access to a vibrant and growing community of influencers, celebrities, and blockchain enthusiasts alike. 

BAYC is known for its distinctive and stylistically diverse apes. These have captured the imaginations of collectors worldwide, driving its appeal as one of the most prestigious NFT collections available.

Beyond the digital art, owning a Bored Ape opens the door to members-only events, including live concerts, gatherings, and continued releases of additional NFTs that expand on the lore of the Bored Ape universe. 

The project’s ongoing evolution and addition of utility have cemented it as a leader in the space, ensuring that holding a Bored Ape is about more than just owning a piece of art - it's about being part of a dynamic, innovative community that’s at the forefront of the NFT revolution.


Last but not least if you’re wondering what NFTs to buy, consider one of the first viral NFT projects way back when NFTs were invented - CryptoPunks. 

As one of the pioneers in this space, the project introduced 10,000 CryptoPunks each with its own unique set of features, making them highly coveted among collectors for their rarity and historical significance. 

The pixel art characters have become icons in the cryptocurrency space, symbolizing the rebellious and innovative spirit of blockchain technology enthusiasts.

Owning a CryptoPunk not only represents a significant piece of crypto history but also offers the potential for continued appreciation due to the limited supply and increasing demand among new and seasoned collectors. 

The legacy of CryptoPunks is clear, and you can see this through their frequent appearance at major auctions and their popularity among celebrities, which continues to fuel their status as one of the most prestigious and sought-after NFTs on the market.

Bringing Our Guide on How to Know What NFTs to Buy to a Close 

That wraps up our guide on how to know what NFTs to buy. Remember to do your due diligence into the artist’s reputation, the strength of the community, and the intrinsic value of the NFT beyond mere hype.

From iconic pieces like CryptoPunks, vibrant communities like Bored Ape Yacht Club, or the whimsical world of Pudgy Penguins that transcends the digital realm, each NFT holds a unique place in this innovative landscape.

If you’re ready to dive headfirst into the world of NFTs, explore our blog for more guidance. You can learn how to buy NFT on OpenSea, how to transfer NFT to another wallet, how much does it cost to create an NFT, where to sell NFTs, how much is my NFT worth, and more.

Whether you’re looking for the best penguin toy or you want to join the Pudgy Penguins community and explore our marketplace, we can’t wait to welcome you into the Huddle with open arms.

So, explore our diverse and captivating selection at Pudgy Penguins today and start your own NFT adventure!

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